Ford Hybrid Marketing Plan - 8538 Words

Introduction The push for green cars comes from people looking for ways to lessen their impact on the environment and become less dependent on oil. The research into alternative and more efficient energy is ongoing, but there is technology available for those who are willing to help. At the individual level, personal automobiles are one of the easiest ways for people to help with the movement. As more people are becoming informed and taking action, companies are feeling pressure from the government and customers to make changes. The change process has been relatively slow and not all countries feel passionate about making changes. In Greece, the change has been slow to sell more green cars. Our consulting group has been assigned†¦show more content†¦They have around 65% of the sales. The other 35% is distributed among other small regions like Epirus, Aegean Island, Ionian Island etc. Change in Sales 2005/2006 Sales 2005 Sales 2006 Change 05/06 Toyota 21,961 25,514 16.18% VW 19,091 21,256 11.34% Ford 19,639 20,357 3.66% Hyundai 24,859 19,715 -20.69% Opel 21,515 18,154 -15.62% While comparing the total sales for 2005 and 2006 we observed that three of the top five companies have positive growth rates and two of them are negative. Toyota has increased it’s sales by 16.18% (from 21,961 sales in 2005 to 25,514 sales in 2006); VW has a positive growth of 11.34% (from 19,091 sales in 2005 to 21,256 sales in 2006); furthermore, Ford has a positive increase in sales by 3.66% (from 19,639 sales in 2005 to 20,357 sales in 2006). On the other hand, Opel has a negative growth rate of 15.62% (from 21,515 sales in 2005 to 18,154 sales in 2006); Hyundai is the second company with negative growth. The sales have decreased by 20.69% (from 24,859Show MoreRelatedEssay on Ford Hybrid775 Words   |  4 PagesPaper # 2 Ford Hybrid 09/13/2012 Abstract Which stages of the project life cycle are evident in the case study? Did Martens select the right two project managers in Patil and Wright? What are toughest challenges faced by the project manger’ during a high visability and high risk project? Would you like to have been involved with the Ford Escape Hybrid project? Paper # 2: Ford Hybrid The Ford Escape Hybrid program was the midterm step of the company’s steps of sustainability. TheRead MoreAnalysis Of Ford s Board Of Directors Essay1680 Words   |  7 PagesChairman William Clay Ford Jr.(age 58). He is the great-grandson of Henry Ford Sr. After earning his BA from Princeton University, he began a lifetime of service in the family firm (1979), culminating in his appointment as president and CEO in 2001. As CEO, Mr. Ford improved quality, lowered costs and delivered exciting new products. 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The increasing sales numbers are encouraging, but must be viewed in